For this project, I created a cohesive visual system around a topic I’m deeply passionate about—women’s reproductive rights. The brand, titled Libber, was inspired by the term, meaning an advocate for liberation, reflecting the project’s mission to promote freedom of choice and access to reproductive healthcare. Through extensive research that included personal stories, medical sources, and documentaries, I developed a comprehensive identity that could educate, empower, and spark dialogue.

The system spans multiple mediums: a poster series designed to raise public awareness, a website offering expert articles and videos, and an interactive app that connects users with healthcare professionals and peer support. To extend engagement, I also designed branded merchandise for events. Altogether, Libber serves as both a visual and informational platform advocating for reproductive justice in today’s urgent climate.